Craig Fellers, O.D. - Optometrist, Owner
Dr. Craig Fellers graduated from the UC, Berkeley School of Optometry with Clinical Honors. He moved to Santa Cruz, California after two years working for a private optometry practice in Walnut Creek, California. Dr. Fellers is certified to treat glaucoma and has specialized in ocular disease management both in private practice and during his clinical rotations at the Veterans Administration Hospitals in Reno and Portland. Dr. Craig Fellers also spent two years as a Clinical Professor at UC Berkeley instructing third year optometry students at the Meredith Morgan Eye Center on campus.
At the University, Dr. Fellers specialized in Computer Vision Syndrome and it's correction with computer specific glasses lenses optimized to reduce eye fatigue at the computer work station.
With continued improvements in daily contact lens technology, Dr. Fellers has remained committed to providing the best vision to his patients with the most comfortable contacts available. He enjoys fitting multi-focal contact lenses for those previously not able to wear soft contacts.
Whenever possible, Dr. Fellers pursues philanthropic endeavors and has volunteered professionally both locally and internationally with the VOSH and Suitcase clinics. As an elite athlete, Craig races bikes at the professional level whenever he is not at the office. His experience in cycling, triathlon, and marathon running combined with his passion for optics has helped him become a leader in the field of Sports Vision. Craig is excited to be running our vibrant optometry practice and be an active member of the Santa Cruz community. He has already spent countless weekends exploring trails at Nisene Marks, enjoying Natural Bridges State Beach and cycling on Empire Grade and is excited to call Santa Cruz home.
Ayesha Burns, O.D. - Optometrist
Dr. Burns received her doctorate from the University of California at Berkeley, where she was trained in all aspects of primary eye care, including contact lenses, binocular vision, low vision, and ocular health management for children and adults. Dr. Burns received additional training in the diagnosis and management of eye disease, including diabetic eye disease and glaucoma, during clinical rotations at Veterans Administration Hospitals in California and the Pacific Northwest.
A long-time and devoted resident of the Santa Cruz area, Dr. Burns earned her Biology degree from UCSC. Prior to continuing her her optometric education, she worked at Santa Cruz Biotechnology and subsequently at ETR Associates, a not-for-profit health education corporation located in Scotts Valley.
At Midtown Optometry, Dr. Burns has specialized in pediatric vision as well as specialty contact lens fittings including scleral lenses.
While not in the office, you might find Dr. Burns teaching indoor cycling classes, training for a triathlon, tasting at a local winery, or enjoying an afternoon with her friends and her family.
Emma Alcaraz - Optical Executive
My name is Emma, and I have been in working in Optometry and Ophthalmology since I was 17! I LOVE everything eyewear, including glasses, sunglasses, specialty tints for sports and custom contact lenses.
On my days off I enjoy spending time with my family, hiking, beach days, travel, art, gardening and golf! See you soon :)
Lindsay Dickel - HR Manager
Hi, I am Lindsay and I was born and raised in Santa Cruz. I love being in the Mountains and I love the people here in Santa Cruz. I started working here when Dr. Van Every owned the practice and at that time, I ran the front desk. I have worked here 11 years now and I have grown so much not only in my personal life; getting married and having 2 beautiful children, and also at work. I am now the HR Manager. I do all the billing, insurance and the bookkeeping for Midtown. I am the person you would talk to with any questions about your invoice or insurance. I am enjoy continuing to learn new things and meeting new people. I always strive to learn more about optical and more medical optometry.
Rose Neuman - Master Optician
Hi, my name is Rose Neuman. I have thirty years experience in the Optical Industry. Being fluent in English, Portuguese, Spanish, making it easier to diversify our client base. Our easy-going, friendly environment allows me to have a more personal experience with our patients. I specialize in selecting the right frame for your personal style, your facial structure and your lens prescription. I'm knowledgeable in the latest technical advancements in fashion and eyewear.
"FASHION IS MY PASSION"
Lori - Optometric Technician
I joined the team in 2017 with many years of experience working in the fields of optometry and ophthalmology. I am a excited to join our team as our contact lens technician and back office assistant to both doctors.
I enjoy working and living in Santa Cruz, walking my dog on west cliff and helping my husband brew & drink beer at his pub. I also enjoys Giants baseball & being a member to the Monterey Bay Aquarium.