Welcome to Our Practice
At Midtown Optometry we cater to a wide variety of needs, from examinations for children to solving ongoing problems for experienced patients. Our specializations in Sports Vision and Computer Vision Syndrome have us thinking about the critical role of both safety and eyesight in dynamic situations, and the more prolonged stress placed on our eyes while being subjected to an on-screen lifestyle.
Even if you just need a simple adjustment to your favorite old frames, swing in. We’re located at 550 Water Street, right near Downton Santa Cruz, and commit to providing enough time for each appointment, with zero wait time.
Midtown Optometry is a small, experienced clinic in Santa Cruz, made of optometrists, opticians and medical staff. As for variety: we cater for a range of needs from family care to emergency appointments. Learn more.
From our Blog
Check out our feature from Choose Santa Cruz by Amanda Rotella. Her insightful commentary unwinds the evolution of the practice and gets to the core of our values at Midtown Optometry. This blog is part of a series that highlights new and upcoming businesses in Santa Cruz. Learn about anything from the Santa Cruz Food Slam to the new Wharf master plan on their comprehensive Santa Cruz website.
With so much false information circulating about the relevance of vitamin supplements for your eyes, it is important to look at the clinical trials. This article highlights the important findings from the main study, the Age Related Eye Disease Study 2. For some people vitamins can be useful, but for many, their benefits are not substantiated.
It's hard to avoid spending most of your day at a computer. While staring at a computer is tough on the eyes, there are some easy things you can do to make your work day a little easier, which will make you happier and has also been proven to make you significantly more productive at work. Read further here.
In July, Dr Fellers was part of a huge community event in Santa Cruz, providing free eye care and glasses to those in need. Other services such as dentistry and nutritional consultation was also provided during the comprehensive health fair. For many, this was the first eye exam that attendees had ever received.
With all the excitement surrounding the solar eclipse on August 21, many people have been asking about how to protect their eyes while viewing. This is a good question, since even during a partial eclipse (the total eclipse will not be visible in Santa Cruz), the intensity of the sun's rays can damage the retina.
Dr. Fellers will be seeing patients on Wednesday July 19 in Soquel at another free community clinic. Midtown Optometry is excited to sponsor this wonderful event.
During your 20's and 30's your eyes enjoy a period of relative stability. This is a time when many people consider LASIK surgery. Discussion about protective eyewear for sports is also important and something that can make your favorite activity more enjoyable and successful.
Ages 16-25 is a dynamic time for your eyes. For many who have already been prescribed glasses for nearsightedness, the prescription will continue to increase slowly into the early 20's. This is also a time when a first prescription will become necessary for glasses or contact lenses.
The American Optometric Association recommends a yearly eye exam for Children. On average 80% of learning is done visually, so having great eyes is critical at this age. While children often go through school vision screenings, these only evaluate the child's vision and can overlook other functions.
While a pediatric eye check is definitely valuable, at age 3-5 your child should come in for their first exam with an optometrist to confirm that everything is developing properly. Learn what happens in a comprehensive eye exam for a young child.
Your experience at Midtown Optometry will be tailored to your specific needs so every exam is unique. Broadly speaking, however, people can be grouped by age and I will go over some of the touch points that we pay close attention to for each demographic in a series of blogs.