Frames

Luxury Eyewear & Designer Frames in Santa Cruz

Explore luxury eyewear in Santa Cruz, including Akoni, Gucci, Saint Laurent, and OVVO Optics. Personal frame fitting at Midtown; new patients with VSP welcome.

LUXURY EYEWEAR, PERSONAL FITTING

The details make it yours.

Explore premium frames from Akoni, Gucci, Saint Laurent, and our other featured designers. Our opticians help you compare bridge fit, frame proportions, colors, and prescription lens options in person.

Frame styles, colors, and availability change; our team can confirm what’s in the office.

Appointments are required for all visits, including browsing eyewear, fittings, and adjustments. Call (831) 426-7172 to schedule your visit.

Call to schedule eyewear browsing

Explore digital lenses & prescription sunglasses →

OUR FEATURED MAKERS

Personal style, thoughtful design.

Explore each maker’s current collection, then bring us your favorites. Our team confirms which styles, sizes, and colors are available through Midtown.

Visit our optical showroom.

Appointments are required for all visits, including browsing eyewear, fittings, and adjustments. Call (831) 426-7172 to schedule time with our opticians. Bring your favorites so we can compare fit, colors, and lens options and confirm current availability.

New patients with VSP are welcome

Bring your current glasses and prescription so our opticians can discuss your fit and lens needs. Ask how your VSP benefits may apply to the frames and lenses you choose; premium options may involve an additional patient cost.

PRACTICAL ANSWERS

Common questions

Which frame brands does Midtown carry?

Our confirmed brands are Akoni, Gucci, Saint Laurent / YSL, Onirico Nannini, Lafont, Silhouette, L.G.R, OVVO Optics, and Albert I’mStein. We help select a frame and lens combination suited to the prescription and fit.

Do the photographs show live frame inventory?

The photographs show collection examples. Styles, sizes, and colors change; ask our opticians to confirm current availability or orderability. The official maker links show their broader collections.

Can you help choose frames for my prescription?

Yes. Our opticians consider bridge and temple fit, frame dimensions, lens positioning, prescription needs, and your preferred style. Bring your current glasses and prescription when discussing options.

Can I use VSP toward premium frames?

Midtown accepts VSP. Ask our team to check your applicable frame and lens benefits and expected cost before ordering. Coverage and your share of the cost depend on your plan and selections.

VSP and new-patient information →
Do I need an appointment just to look at frames?

Yes. Appointments are required for all visits, including browsing eyewear, fittings, and adjustments. Call (831) 426-7172 to schedule time to browse our collection.

PHOTOGRAPHED AT MIDTOWN

Find a look. Save a favorite.

Browse 45 photographs from our collection. Save photos for your visit or text us about one you like. Our team confirms current styles, sizes, colors, and availability.

Filters use details verified in the photo descriptions. Photos with unconfirmed details remain in “All photos.” Photographs are collection examples; individual models may have changed since they were taken.

45 photos

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