Dr. Craig Fellers guest writes for Zafiri.com
/When not at the office, Dr. Fellers is an outdoor enthusiast. Read his most recent gear review and story from Lake Tahoe on Zafiri.com
Dr. Fellers at the top of Brockway Summit
Vision News
/Here's a fun article on the future of contact lenses posted here.
IMAGE: MOODBOARD/CORBIS
Check out this great video from the NIH (National Institutes of Health) on climate change and eye health and vision.
Video Credit: NIH
Midtown Optometry Press Release
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Santa Cruz, Ca – Locally owned small business, Midtown Optometry celebrates its one-year anniversary under new ownership. Formerly John Van Every, OD Inc, Midtown Optometry continues its 40 plus year legacy serving the community at 550 Water St in the historic Frank Lloyd Wright Medical Complex. “It has been an fast-paced year for all of us here,” explains new owner, Craig Fellers, OD. “We’ve made a lot of improvements to the office, but have remained focused on our fanatical obsession for great service that our community embraced with the previous owner, Dr. Van Every.” Existing patients have no doubt noticed the subtle updates during their eye examinations. From the new LED lighting to the upgrade to electronic medical records, Midtown Optometry has put a strong emphasis on making the office more sustainable and green. “We have implemented a new recycling system, and have noticed a dramatic decrease in paper consumption after our transition to digital medical records,” notes long time staff member, JoeAnne Haggins.
Records are not the only thing going digital, however, as Midtown is now transitioning to digitally designed glasses lenses. “The new digital technology is making a huge impact on the adaptability and wearability of modern progressive lenses,” reports Keely Sanders, Optician. “Gone are days of thick lenses and distorted optics.” Technology is becoming an integral part of the eyecare industry, and Midtown Optometry is welcoming the improvements it has to offer. While there will always be the need for a thorough annual eye exam, a lot of great information is now available online. This is a good thing, both for the patients and for local optometrists. Midtown has been using this technology to their benefit showing patients videos on an iPad to help teach contact lens insertion and removal techniques. Patients are also directed to their online glasses design tool to help evaluate lens and frame options before their exam. “At Midtown, we feel that patients should have access to as much information as possible. We provide high quality tools to allow our patients to make informed decisions on what will be best for their vision and eye health,” confirms Craig Fellers, OD. While there have been a few notable changes since John Van Every, after an annual vision and eye health exam it is clear that the essence of the practice has remained. The office improvements have allowed the staff to spend more time with each patient, and will ensure Midtown Optometry will be able to continue to provide the community with spectacular service for years to come.
Shop Local
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Santa Cruz has always been keenly aware of the importance of supporting local business. While there are many good reasons to shop local first, the most important is yourself.
At Midtown Optometry, we know that you have online options to purchase glasses and contact lenses. We understand the allure of the low pricing that is available, but after seeing many pairs show up in our office from a wide variety of online retailers, we are confident in saying that you get what you pay for.
To allow for the low pricing, often cheap materials are used for the lenses and frames.
While we are happy to adjust any frame whether purchased online or at our office, we find that frames online retailers break during routine adjustments and unfortunately lack any warranty. At Midtown Optometry we use premium lenses and coatings to give you the best possible vision.
We stand behind every product coming from our office and verify that each prescription is made correctly before dispensing the glasses to you. We will make sure the vision is perfect and the fit is comfortable, before you go with your new frames.
Free adjustments and cleanings will be given for life and with all of our lens coatings and we warranty against scratched lenses for an entire year. And, if you are unhappy with your lens design for any reason, we will exchange it for you at no additional charge.
You can truly rest assured that we will take care of you and know that you have smiling faces to stand behind the glasses that you wear every day.
The contact lens industry has become a very competitive industry. Midtown Optometry realizes that price is important when deciding where to purchase your contact lenses. In almost every case we are able to beat any price for contact lenses, both from online and large chain retailers. As with our glasses, we also will warranty any ripped or torn lens, provide samples when needed, and we will exchange any unopened box if the prescription changes.
While shopping locally definitely helps support small business and keeps our community thriving, don't forget about yourself. By purchasing locally, you are also saving yourself time and money and you will be guaranteed the best possible product that is optimized for you.
