It's hard to avoid spending most of your day at a computer. While staring at a computer is tough on the eyes, there are some easy things you can do to make your work day a little easier, which will make you happier and has also been proven to make you significantly more productive at work.Read More
While 20/20 is a term that most people widely use to describe “perfect” vision, very few truly understand what those numbers refer to, and it’s actually way more interesting than you might think…Read More
Check out our feature from Choose Santa Cruz by Amanda Rotella. Her insightful commentary unwinds the evolution of the practice and gets to the core of our values at Midtown Optometry. This blog is part of a series that highlights new and upcoming businesses in Santa Cruz. Learn about anything from the Santa Cruz Food Slam to the new Wharf master plan on their comprehensive Santa Cruz website.Read More
When people ask me what really makes Midtown Optometry stand out, our punctuality always comes to mind. I have personally received great health care at a few different offices, but one thing that always bothers me is the 30 plus minute wait before I am able to see the doctor. I know that our patients are no different, and that your time is valuable. That is why we strive to have our eye doctors run on-time, even at the end of the day when most offices back up the most. This does not mean that we have to compromise our great care but rather that we block enough time in our schedule for each patient. Staying on-time is one of the many ways that we respect our patients, providing comprehensive eye health evaluations which include prescribing glasses and contact lenses to treating macular degeneration or glaucoma.