Contact Lenses are for Everybody!

Contact Lenses are for Everybody!

With contact lens technology progressing at a rapid rate, we are now able to correct for almost any prescription.  Multifocal contact lenses can keep you from depending on reading glasses, and toric lenses comfortably correct astigmatism.  All of these designs are also available in daily disposable designs to reduce incidence of infections.

Read More

Midtown Optometry Donates to Local Retirement Community

With the overwhelming support of our "Buy a Pair, Donate a Pair" campaign for April, we broke through the 100 mark of glasses to give back to the local community!  Thank you to all of those who participated!  Our first donation round went to the Sunshine Villa Assisted Living and Memory Care Community.

Beautiful entrance to Sunshine Villa

Beautiful entrance to Sunshine Villa

Residents in need will have access to free reading glasses, and the doctors at Midtown Optometry have agreed to return for a health fair next month.  

JATZIRY HELPS DISTRIBUTE FREE REAdIND GLASSES TO RESIDENTS

JATZIRY HELPS DISTRIBUTE FREE REAdIND GLASSES TO RESIDENTS

The next round of donated glasses will go to La Posada Retirement Community.

Global Vision Impairment Study

An eye-opening study by the American Academy of Optometry reveals that in 2010, 6.8 million people were blind and 101.2 million people were vision-impaired due to uncorrected refractive error worldwide. Furthermore, uncorrected refractive error is the leading cause of vision impairment. In other words, more people are visually impaired due to lack of glasses than any sight threatening disease. This is why we started our "Buy a Pair, Donate a Pair" campaign to provide proper glasses to those in need. With such a correctable problem, it is tragic to know that so many don't have access to proper eye care. We chose to start right here in Santa Cruz and our first donations will go to local seniors. Read the complete article from the Academy of Optometry here.