Explore the Midtown Optometry Blog on vision and eye health issues topics. Learn about local community events and relevant news relating to optometry.
Check out our feature from Choose Santa Cruz by Amanda Rotella. Her insightful commentary unwinds the evolution of the practice and gets to the core of our values at Midtown Optometry. This blog is part of a series that highlights new and upcoming businesses in Santa Cruz. Learn about anything from the Santa Cruz Food Slam to the new Wharf master plan on their comprehensive Santa Cruz website.
Read MoreIt was good weekend to freshen up the office so Midtown celebrated Spring with new interior paint. Our office has been a warm white color for over 10 years, and it seemed like we were about due for a new finish. I hope you like the new look, we certainly do!
Read MoreAfter helping support our local Bay View Elementary School students attend Science camp, we received the most sincere letter from a wonderful student. We were so happy to be able to help send students to science camp which was one of the things that sparked our doctor's interest in academia and the outdoors.
Read MoreMarch 21 marks World Down Syndrome Day, and a day which we hold very near to us at Midtown Optometry. Being the 21st day of the 3rd month, this parallels the extra 'third' chromosome number 21 that causes Down Syndrome. We decided to celebrate by donating 5% of all sales to the foundation.
Read MoreTo celebrate President's Day Midtown Optometry decided to give back by organizing a beach clean up of both Cowell's and Boardwalk Beach. The whole crew gathered at 8AM ready with trash bags, rubber gloves, and notably cool beach eyewear. Starting with Cowell's, we were impressed with how clean the beach was this morning, but as we traveled down towards the San Lorenzo, however, we had a bit more work to do.
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