What is 20/20 Vision?
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While 20/20 is a term that most people widely use to describe “perfect” vision, very few truly understand what those numbers refer to, and it’s actually way more interesting than you might think…
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Back to School
/As Summer rolls into Fall, and the Santa Cruz fog leaves the beaches, many of us start thinking about the new school year…
This juncture in seasons is a forebearer of books to scrutinize, essays to compose, and literature to research; the key to all of which being great vision.
For students, the new school year is a great opportunity for an annual eye exam. Whether you’re off to college or starting Kindergarten, updated glasses and contact lenses are as important as laptops and sharp pencils.
Read MoreFeatured on Choose Santa Cruz
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Check out our feature from Choose Santa Cruz by Amanda Rotella. Her insightful commentary unwinds the evolution of the practice and gets to the core of our values at Midtown Optometry. This blog is part of a series that highlights new and upcoming businesses in Santa Cruz. Learn about anything from the Santa Cruz Food Slam to the new Wharf master plan on their comprehensive Santa Cruz website.
Read MoreGoing Green
/It was good weekend to freshen up the office so Midtown celebrated Spring with new interior paint. Our office has been a warm white color for over 10 years, and it seemed like we were about due for a new finish. I hope you like the new look, we certainly do!
Read MoreSupport for Science Camp
/After helping support our local Bay View Elementary School students attend Science camp, we received the most sincere letter from a wonderful student. We were so happy to be able to help send students to science camp which was one of the things that sparked our doctor's interest in academia and the outdoors.
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