Explore the Midtown Optometry Blog on vision and eye health issues topics. Learn about local community events and relevant news relating to optometry.
At Midtown Optometry, we care about more than just prescribing glasses. Caring for and maintaining your pair of glasses will make sure they last and keep you seeing with your best vision for as long as possible.
Read MoreWhen the doctors at Midtown Optometry examine your eye health, the most common question they get asked is whether they are going to administer the “Air Puff” test.
The short answer is: no.
With that said, why is the air puff eye test so common?
Read MoreWhile 20/20 is a term that most people widely use to describe “perfect” vision, very few truly understand what those numbers refer to, and it’s actually way more interesting than you might think…
Read MoreAs Summer rolls into Fall, and the Santa Cruz fog leaves the beaches, many of us start thinking about the new school year…
This juncture in seasons is a forebearer of books to scrutinize, essays to compose, and literature to research; the key to all of which being great vision.
For students, the new school year is a great opportunity for an annual eye exam. Whether you’re off to college or starting Kindergarten, updated glasses and contact lenses are as important as laptops and sharp pencils.
Read MoreCheck out our feature from Choose Santa Cruz by Amanda Rotella. Her insightful commentary unwinds the evolution of the practice and gets to the core of our values at Midtown Optometry. This blog is part of a series that highlights new and upcoming businesses in Santa Cruz. Learn about anything from the Santa Cruz Food Slam to the new Wharf master plan on their comprehensive Santa Cruz website.
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