Care for Our Community

Our coast, our responsibility

Our team’s beach cleanups are a way to care for the coastline we enjoy with our families. Past events include Twin Lakes Beach and the San Lorenzo River. We pick up litter, spend time together outdoors, and help protect the spaces that make this community home.

Our Twin Lakes cleanup · Our San Lorenzo River cleanup

Five percent for Rainforest Trust

We donate 5% of profits annually to Rainforest Trust. Rainforest Trust works with local partners and communities to protect threatened habitats, safeguard wildlife, and conserve tropical forests. Read about Rainforest Trust and why we support its work.

Eye care that reaches further

Dr. Craig Fellers has participated in two VOSH service trips and volunteered at multiple local free clinics. These efforts have included eye examinations, glasses, and attention to eye-health concerns for people who face barriers to care.

Our archive records community health fairs, donations, and a free clinic day hosted at Midtown. These stories document past volunteer events. Contact us for current appointment options. Read about a local clinic or our 2022 free clinic day.

Clinic stories from Aptos and Salinas

See Dr. Fellers and fellow volunteers at work in two community clinics. Our photo stories follow eye examinations, prescription checks, and the people helping the day run.

A volunteer clinic in Aptos · Eye care for students in Salinas

What makes Midtown feel like Midtown

Time for questions. Familiar faces. A thoughtful conversation about your eyes and your options. Our doctors and optical team aim to make care understandable and help you choose eyewear that feels like you.

Our opticians bring experience in frame selection, fit, lenses, and coatings. We care for children and adults, coordinate medical eye care, and keep showing up for our community.

Read the City of Santa Cruz’s profile of Midtown · Read patient reviews on Yelp · Meet our team