October 22, 2026
Comparing Digital Lenses: Midtown, Costco & Warby Parker
A fair comparison of digital lens designs, fitting measurements, coatings, materials, and follow-up when choosing glasses in Santa Cruz.
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Midtown Optometry News and Blog Posts
Eye health, practice news, and community stories from Midtown Optometry in Santa Cruz.
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97 stories from Midtown
October 22, 2026
Comparing Digital Lenses: Midtown, Costco & Warby Parker
A fair comparison of digital lens designs, fitting measurements, coatings, materials, and follow-up when choosing glasses in Santa Cruz.
Read the storyOctober 22, 2026
Glaucoma Care: Why See an Optometrist, and When Choose SLT?
OD vs. ophthalmologist care, SLT versus daily drops, and what the LiGHT trial found. A guide for new glaucoma patients in Santa Cruz.
Read the storyOctober 22, 2026
A Day of Volunteer Eye Care in Salinas
Photos of Dr. Craig Fellers volunteering at a Salinas school clinic, helping students with vision checks, eye-health examinations, and eyewear.
Read the storyOctober 22, 2026
Bringing Eye Care to a Volunteer Clinic in Aptos
A photo story from Dr. Craig Fellers’ volunteer eye-care work in Aptos, with portable examination stations and a team serving the community.
Read the storyMarch 12, 2026
Stellest Lenses: A New Tool for Slowing Childhood Myopia
Stellest lenses combine a central prescription zone with surrounding lenslets designed to slow myopia progression. They are Midtown’s primary option to discuss for…
Read the storyJuly 31, 2025
Midtown Optometry’s San Lorenzo River Clean‑Up Day
In July 2025 our Midtown Optometry team took our passion for eye health outdoors. Instead of spending the morning behind phoropters and slit‑lamps, we donned gloves an…
Read the storyJuly 30, 2025
Combatting Digital Eye Strain: Tips from Midtown Optometry
Use readable text, reduce reflections, and place screens at a comfortable distance. Take breaks that fit your work, blink fully, and keep vents from blowing toward your…
Read the storyJanuary 5, 2024
Myopia Control Contact Lenses for Children
Myopia often increases as a child’s eye grows. Specialized spectacle lenses, selected contact lenses, and 0.05% atropine can slow progression in appropriate patients.…
Read the storyMarch 14, 2023
Dry Eye: what is it and what can you do?
Dry eye can involve too little watery tear production, excessive evaporation, inflammation, or a combination of problems. Burning, grittiness, fluctuating blur, and…
Read the storyAugust 23, 2022
Midtown Fights Climate Change
Midtown Optometry pledges to fight climate change, you can too! We are happy to announce that we are now operating as a net carbon neutral business.
Read the storyAugust 23, 2022
Free Community Clinic Day: September 1, 2022 at Midtown Optometry
On September 1, 2022, Midtown Optometry will be offering a free community clinic during regular business hours. We strive to provide high quality eyecare to everybody in…
Read the storyApril 26, 2022
Glaucoma
Glaucoma is a group of diseases that damage the optic nerve. Eye pressure is an important risk factor and treatment target, but glaucoma can occur at pressures within …
Read the storyMIDTOWN OPTOMETRY · SANTA CRUZ